Archive for March, 2013

In 1979, US President Jimmy Carter put 32 solar panels on the roof of the Whitehouse, saying:

“a generation from now, this solar heater can be… a small part of one of the greatest and most exciting adventures ever undertaken by the American people; harnessing the power of the Sun to enrich our lives as we move away from our crippling dependence on foreign oil.”

It was a progressive step on Carter’s part. But change wasn’t quite that simple.

Just a few years later, in 1986, incoming President Ronald Regan had them quietly removed. According to the engineer that had installed them, his staff felt that the equipment “was just a joke and… had it taken down”.

This, says the Berkana Institute‘s former co-President, Deborah Frieze, is a classic example of what happens when a failing system is starting to decline and people attempt to find new ways of doing things. The system resists change.

Old systems will seek to crush alternatives, tending – as all living systems do – towards self-preservation, says Freize.

In the case of the Whitehouse, Regan crushed the initiative that Carter took to promote an alternative energy system. But Carter was just an example of someone trying to do something differently; someone trying to innovate ways to overcome the challenges of our times.

So how do we allow new efforts to emerge within hostile, resistant environments?

According to Berkana’s theory, two important things have to happen.

Firstly, there need to be a growing number of alternatives to the status quo emerging (the little stars in the pictures below): that means lots of innovation, new ideas, experimentation with new models, and trying out new ways of seeing and doing things.

Secondly the alternatives and ideas that do emerge with promise need to be named, connected, nourished and illuminated. This creates the conditions for a different way of doing things to be pioneered.

Thankfully in the case of the Whitehouse’s solar panels, Carter was not alone. While his individual effort alongside many such others was crushed (check out: Who Killed the Electric Car), many, many more were beginning to bubble up not only in America, but across the world as a response to the sustainability challenges we face today.



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